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Hatch Your Farm + Food Business

January 17, 2023 @ 9:00 am - 5:00 pm


Hatch Your Farm + Food Business is a six-part workshop designed and delivered by food industry experts Good to Grow, in collaboration with BC Association of Farmers’ Markets, with support from Vancity.

Date of Workshop: Tuesday January 17, 2023

Time: 9am to 5pm

Location: Hastings Room at the PNE Grounds – 2901 E Hastings St, Vancouver, BC V5K 5J1

Cost: $60

Full details: https://bcfarmersmarket.org/events/hatch-farm-food-business/

Registration: https://www.eventbrite.ca/e/hatch-your-farm-food-business-tickets-481816826097


This one-day workshop is designed for:

  • those that have an idea for a farm or food business and want to learn what it takes to start;
  • those that have a new business and product and want to start selling at farmers’ markets;
  • or existing farmers’ market vendors looking to validate a new product.

You will learn how to build a strong foundation and successfully establishing your product at the farmers market by covering the following topics:

Part 1: Roadmapping Your Business
Part 2: Research Your Customer
Part 3: Recipe Development – Scaling & Costing
Part 4: Branding and Labeling your Package
Part 5: Pricing, Margins and Building in Future Distribution
Part 6: Building a Successful Farmer’s Market Experience

Refreshments of coffee and snacks will be provided. Also included is a delicious lunch!


Good to Grow Bio

Good to Grow is a team of food industry experts and business educators who create success for B.C. food and beverage brands. They provide one-on-one coaching, workshops, learning cohorts, and signature events From The Ground Up Conference and Trade Show and Pitch & Plate. Andrea and team believe a food-secure, sustainable future for B.C. starts with local first.


Instructor Bio

Andrea Gray-Grant is the CEO and founder of Good to Grow. She is a leading food business educator, coach and advocate with over 25 years of sales and marketing experience in the natural food industry. Andrea has first hand experience in launching a food business and the hard earned lessons that come with it. She has supported more than 1,000 B.C. food and beverage brands to success.


January 17, 2023
9:00 am - 5:00 pm


BC Association of Farmers’ Markets
View Organizer Website


Hastings Room at the PNE Grounds
2901 E Hastings St
Vancouver, British Columbia V5K 5J1 Canada
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